First, let me assure you something I’m sure you grandfather shared with you is true: “Nothing is free.”
Trust me. You always pay...in so many ways.
Certainly one of the most frustrating is by partial or careless information and even worse through lack of motivation and follow thru. Yes, you vest nothing and thus gain nothing but in the process you lose this time. The one and only time… that is NOW.
Let’s be real here. The vast majority of “Transformation challenges” are thinly veiled fronts for supplement companies. Hundreds of companies have taken note of what the the EAS / Body for LIFE challenge had done for sales and embarked on their own.
The fee for this free admission here is that you’ve bowed your soul to the devil of “reciprocation” the great marketing power-play where they “give” you something and leave you sitting with the unconscious but ever present need to “give something back.” And that give back comes in the way of a supplement stack, a membership, hell, perhaps even a $5,000 weekend.
Now that art of using a Transformation challenge to sell supplements is both proven and not easy. As was done with the EAS challenges, you can not just “require” that you buy something. That turns it into a lottery and shit gets weird and legal. It’s like gambling.
Yet, there can be and often is, a suggestion that only those who invest in what we tell you will receive our attention.
Trust me, the inner workings of transformation competitions is more like making sausage and less like growing flowers than most care to know. Like most things. They're most difficult than it looks from the street.
First, I wholeheartedly believe what I learned from one of the great change leaders in this world, that people invest their attention where they invest their money. Your money drives your attention.
For example, you can not justify taking time off for nearly anything. But when you have pre-paid for a week in a resort you have to go.
The decision becomes easy.
By charging a fee--albeit it a nominal fee compared to my “street value,” you and I are square from the start. You do not enter into a subordinate relationship where I can use my power to control or suppress you.
In advance we have both decided that my wisdom and experience has value. Thus, I am called to show up with good stuff (vs. the free fluff off) and you are motivated to see my experience as valuable and thus pay attention and take action.
Its human nature that when you get something for free you value it less. You skip the event, you forget about it. You know it can’t be important… because. And those who provided your “free sample” are now busy extracting 10X what you could have paid for this service from you.
Free is a set up… for failure and downstream costs.
For me, I am not here with the unrelenting urge to serve every human on earth. I am most inspired and rewarded by working with, and in the service of, the higher-achievers, the seekers, the change agents. Those who want more and are willing to own their part of the quest.
FREE is the domain of the tire kickers, the disgruntled, the gossips… it’s a flees nest of challenge. Thus, even my nominal fee effectively keeps the riff-Raff out.
The FREE crowd is, as any leader or business owner can tell you, the worst. They want everything for free and are never happy. They complain, suck everyone's time and attention and keep the whole thing down. They are the first to complain and the last to follow through.
And that's all I have to say about that...